WARREN AND MAHONEY

About Warren and Mahoney

Warren and Mahoney is a multi-disciplinary architecture and design practice. The company has a 65-year history and a 300-strong team across six studios. The practice gained prominence for the work of founding partners Sir Miles Warren and Maurice Mahoney in the 1960s. It has long been at the forefront of design in New Zealand’s and has, in recent years, expanded its reach with studios in Sydney and Melbourne.

Warren and Mahoney’s many notable projects include the NZ International Convention Centre and Commercial Bay developments underway now in Auckland; the blueprint for Christchurch central’s post-earthquake rebuild, including the Warren and Mahoney-designed Justice Precinct; the NZ Supreme Court and the redevelopment of Bowen Campus in Wellington.

The Brief

Warren and Mahoney wanted help to communicate the breadth of the practice’s capabilities and raise its profile, particularly in Australia where the brand is relatively new.

Strategy

Lion’s Share offered to lead a process whereby Warren and Mahoney’s leadership group identified an ‘enduring idea’ that would serve to redefine what the practice stands for; attach meaning to the brand in the minds of its audience; and underpin a single-minded promise to the market.

Lion’s Share undertook research and led a series of workshops out of which emerged a range of enduring ideas that correlated with Warren and Mahoney’s purpose. The practice selected ‘Identity Matters’ as the enduring idea that drives the practice creatively and differentiates it from its competitors. New brand architecture was created and presentations were held in all six studios to bring it all to life for staff.

In tandem with the launch of a new website (designed by Alt), a video and perspective piece were created to highlight five Warren and Mahoney projects which express the identity of people and place. The external launch of the enduring idea will be followed by ongoing content centred on the theme, educating and inspiring the market on the lasting value that grappling with the authentic expression of identity at design stage delivers to clients and communities post construction.

The Outcome

Warren and Mahoney has a new lens through which to speak and write about the practice – one which correlates strongly with their purpose and desire to do great work that enriches communities and contributes to a sense of place. It gives them a focus which, over time, through multiple touchpoints, will build a different and concise picture of what the brand stands for. With this strong foundation in place and understood and embraced across all studios, a communications plan is now being implemented to raise Warren and Mahoney’s profile Australasia-wide.

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