Visual and Video Content

Video is King

Who’d have thought a decade ago that by the time we got here, 2016, over 70% of the content viewed on the web would be video content? That figure is predicted to top 80% in 2018. On Facebook alone over four billion videos (totalling more than 100 millions hours) are viewed daily.

Sixty Seconds Equals 1.8 Million Words

It’s pretty clear that to stand out these days the more visual your content, the better. If research by Forrester is right, then one minute of video content is worth 1.8 million words. We’re all time poor and so swamped with content – both good and bad – that opting for video over text makes sense. It’s often the quickest, easiest way to get the gist of the message.  

The reason a lot of brands have not made any serious foray into video content marketing is that their caretakers are scared of wading into what was traditionally a very specialised and expensive format. Lion’s Share knows how to produce high-quality video content to suit any budget, without adding additional and unnecessary costs and complexity.

Lost in Translation

When you farm your production out to a third party supplier who is divorced from the original strategy, channel planning and goal setting/performance measurements, discrete pieces of content get made. They’re often single-channel, single use plays, when a day’s filming could have netted you several pieces of video content fulfilling different purposes across a range of channels.

At Lion’s Share the people who produce the video content have been part of the entire process from the beginning. They’re there when the strategy is created and the media is planned, so they can make sure that what’s produced fits the marketing goals and suits each channel.

Video content is not set in stone. It can be amended to improve its performance (even once live) provided it has been planned well enough in advance. We approach everything we create with the understanding that things can always be improved once tested and applied to the real world.

Video SEO – God is in the Details

Optimising your video’s discoverability is not usually one big thing, but a whole lot of little things done well. It can be as simple as crafting the right copy for titles, tags, captions and description boxes before uploading. It could include looking into how your competitors upload their video content so you can differentiate yourself in search, or understanding optimal durations for each channel before you attempt to write scripts.

There are plenty of ways you can influence your views and search results using specialised video SEO techniques. The key to success is keeping optimisation in mind throughout the entire production process.

Lion’s Share offers full production services including:

  • Concept development
  • Creative writing
  • Filming and animation
  • Editing
  • Post production 
  • Ongoing support for testing and video SEO

We’d love to make you some strategic, cost-effective visual and video content.

Get in touch and find out how we can help you with your visual and video content.

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What Our Clients Say
Hey team. Just wanted to say fabulous job getting us to and out of the start gates with this campaign. Love your work!
It’s cool stuff, and will generate some noise. Lion's Share has done a great job – it’s crisp and thought through.
This strategy has been incredibly successful for us and I attribute it to their innate sense of brand, combined with practical marketing skills.
Lion's Share was able to deliver immediate, improved customer metrics while developing the longer-term brand.
Lion's Share bought into our proposition with an enthusiasm and positivity that has breathed a new energy into the way we go about our business.
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