Who’d have thought a decade ago that by the time we got here, 2016, over 70% of the content viewed on the web would be video content? That figure is predicted to top 80% in 2018. On Facebook alone over four billion videos (totalling more than 100 millions hours) are viewed daily.

It’s pretty clear that to stand out these days the more visual your content, the better. If research by Forrester is right, then one minute of video content is worth 1.8 million words. We’re all time poor and so swamped with content – both good and bad – that opting for video over text makes sense. It’s often the quickest, easiest way to get the gist of the message.  

The reason a lot of brands have not made any serious foray into video content marketing is that their caretakers are scared of wading into what was traditionally a very specialised and expensive format. Lion’s Share knows how to produce high-quality video content to suit any budget, without adding additional and unnecessary costs and complexity.

When you farm your production out to a third party supplier who is divorced from the original strategy, channel planning and goal setting/performance measurements, discrete pieces of content get made. They’re often single-channel, single use plays, when a day’s filming could have netted you several pieces of video content fulfilling different purposes across a range of channels.

At Lion’s Share the people who produce the video content have been part of the entire process from the beginning. They’re there when the strategy is created and the media is planned, so they can make sure that what’s produced fits the marketing goals and suits each channel.

Video content is not set in stone. It can be amended to improve its performance (even once live) provided it has been planned well enough in advance. We approach everything we create with the understanding that things can always be improved once tested and applied to the real world.

Optimising your video’s discoverability is not usually one big thing, but a whole lot of little things done well. It can be as simple as crafting the right copy for titles, tags, captions and description boxes before uploading. It could include looking into how your competitors upload their video content so you can differentiate yourself in search, or understanding optimal durations for each channel before you attempt to write scripts.

There are plenty of ways you can influence your views and search results using specialised video SEO techniques. The key to success is keeping optimisation in mind throughout the entire production process.

Lion’s Share offers full production services including:

• Concept development
• Creative writing
• Filming and animation
• Editing
• Post production 
• Ongoing support for testing and video SEO

We’d love to make you some strategic, cost-effective visual and video content.