Content is crucial to the success of your business. Why? Because your customers and prospects engage heavily online, in a world of search, blogs and social media. If you are not present and discoverable in a deliberate way, you have limited visibility. And if you have limited visibility it’s hard to stay competitive.
Most companies struggle to produce and effectively manage their content marketing while staying on top of Business as Usual. As a consequence their presence spikes and troughs.
Doing it well means having a strategic plan that is ‘always on’, deliberate and measurable. It means getting content that’s rich with quality visuals, engaging writing and video created. That rich content would take account of people’s engagement stage, and be placed in the right media and boosted to reach your target audience. And you’d employ analytics to measure results so that you could fine tune your message and your media and adapt as needed.
Get it right and, over time, you will be rewarded with increased awareness, better understanding of your brand and offer, more enquiry, greater loyalty, a growth in revenue and a predictable pipeline. In short, measurable growth.