What makes your brand interesting, believable and appealing? Having an engaging story that differentiates you within your (probably) crowded category is the rock-solid foundation on which you build your growth. Think about local brands like Icebreaker, Allpress, Antipodes or 42 Below, and international giants like Apple, Coke or Virgin. You can see how hardworking a well conceived and authentic story is, right?
Many companies don’t devote enough time and effort to crafting a story that will differentiate their brands. They’re a bit shaky on their brand promise and the team have all got a different elevator pitch. Or they have a brand story, but they’re not not sure how powerful it is, or how to test its potency. If this is you, talk to us. We’ve been doing brand architecture work for decades. (Started young). We have the experience, the methodology, and the creative skills to extract and refine a brand story that differentiates you.
The level of targeting and personalisation on offer today makes nonsense of the old broad brush, “see what sticks” approach when you could be out there looking for exactly your type of people. At Lion’s Share we place great store on creating accurate personas for your customers and prospects. Personas paint a picture of what your ideal targets look like, and what they are looking for from you. And that means you can deliver them the useful, relevant content that will, over time, convert them into loyal members of your tribe.