Lead Nurturing

Make it Pay

You’ve worked hard to create and deliver your content. You’ve worked hard to get new prospects and named leads into your marketing funnel. Don’t give up at the final bend. It’s really easy to fall into the ‘fire and forget’ trap, but the lead nurturing and amplification stages are where you content really starts to pay off. Leads nurtured with targeted content produce an extra 20% in sales opportunities.

Nurturing current leads to a sale is far more cost effective than forever chasing new leads and forgetting about the ones you have already acquired. Be persistent. “Not interested” only means not interested right now, not forever.

Slow and Steady Wins the Race

A lead nurturing or ‘drip feed’ campaign maintains a relationship with your prospects and leads. The beauty of lead nurturing campaigns delivered via marketing automation technologies is that they can serve up content based on current engagement levels or buying cycle stage, ensuring the content is relevant to prospects’ sale readiness. By the time the sales team engage with these prospects they are highly qualified and ready to have a sales conversation.

Lion’s Share understands how to look beyond the one-off campaign and build a sustainable lead nurturing engine for the long haul. 

Get in touch and find out how we can help you with lead nurturing.

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What Our Clients Say
Hey team. Just wanted to say fabulous job getting us to and out of the start gates with this campaign. Love your work!
It’s cool stuff, and will generate some noise. Lion's Share has done a great job – it’s crisp and thought through.
This strategy has been incredibly successful for us and I attribute it to their innate sense of brand, combined with practical marketing skills.
Lion's Share was able to deliver immediate, improved customer metrics while developing the longer-term brand.
Lion's Share bought into our proposition with an enthusiasm and positivity that has breathed a new energy into the way we go about our business.
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