You’ve worked hard to create and deliver your content. You’ve worked hard to get new prospects and named leads into your marketing funnel. Don’t give up at the final bend. It’s really easy to fall into the ‘fire and forget’ trap, but the lead nurturing and amplification stages are where you content really starts to pay off. Leads nurtured with targeted content produce an extra 20% in sales opportunities.
Nurturing current leads to a sale is far more cost effective than forever chasing new leads and forgetting about the ones you have already acquired. Be persistent. “Not interested” only means not interested right now, not forever.
A lead nurturing or ‘drip feed’ campaign maintains a relationship with your prospects and leads. The beauty of lead nurturing campaigns delivered via marketing automation technologies is that they can serve up content based on current engagement levels or buying cycle stage, ensuring the content is relevant to prospects’ sale readiness. By the time the sales team engage with these prospects they are highly qualified and ready to have a sales conversation.
Lion’s Share understands how to look beyond the one-off campaign and build a sustainable lead nurturing engine for the long haul.