The need for brands to exist across multiple channels, and to deliver on the increased cadence, scale and customisation required these days, has seen the rise of marketing technologies. These platforms help marketers deliver content that performs effectively in a scalable and automated way. Marketing automation technologies are fast becoming an essential tool in a marketer’s shed. Seventy-three percent of all top performing organisations utilise marketing automation.
Marketing automation is the process of segmenting and automating content delivery in a dynamic and personalised way. Automation tools listen to what your audience behaviour is saying and ensure they receive the right content at the right time to drive profitable outcomes. Automation gives marketers the ability to manage multiple channels and automate repetitive tasks to reduce duplication of effort and increase efficiency.
There are also some incredibly smart ways in which you can deliver content to your audience based on their current engagement levels using advanced lead scoring capabilities. This results in highly targeted content reaching your audience, and a clear path to purchase.
Before you commit to a marketing automation platform you’ve got to have your content marketing engine up and running. Otherwise it’s like buying a new Ferrari with nothing under the hood. It’ll look good but it won’t take you places.
Lion’s share can help you to;
- Assess which marketing automation tool is best for your business
- Develop your content marketing engine
- Support you with the set-up and ongoing platform management
- Develop and execute your content marketing strategy