Marketing Automation

Content Marketing Automation

The need for brands to exist across multiple channels, and to deliver on the increased cadence, scale and customisation required these days, has seen the rise of marketing technologies. These platforms help marketers deliver content that performs effectively in a scalable and automated way. Marketing automation technologies are fast becoming an essential tool in a marketer’s shed. Seventy-three percent of all top performing organisations utilise marketing automation.

The Definitive Definition

Marketing automation is the process of segmenting and automating content delivery in a dynamic and personalised way. Automation tools listen to what your audience behaviour is saying and ensure they receive the right content at the right time to drive profitable outcomes. Automation gives marketers the ability to manage multiple channels and automate repetitive tasks to reduce duplication of effort and increase efficiency.

Warning: Put Horse Before Cart

There are also some incredibly smart ways in which you can deliver content to your audience based on their current engagement levels using advanced lead scoring capabilities. This results in highly targeted content reaching your audience, and a clear path to purchase.

Before you commit to a marketing automation platform you’ve got to have your content marketing engine up and running. Otherwise it’s like buying a new Ferrari with nothing under the hood. It’ll look good but it won’t take you places.

Lion’s share can help you to;

  • Assess which marketing automation tool is best for your business
  • Develop your content marketing engine
  • Support you with the set-up and ongoing platform management
  • Develop and execute your content marketing strategy

Get in touch and find out how we can help you with marketing automation.

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What Our Clients Say
Hey team. Just wanted to say fabulous job getting us to and out of the start gates with this campaign. Love your work!
It’s cool stuff, and will generate some noise. Lion's Share has done a great job – it’s crisp and thought through.
This strategy has been incredibly successful for us and I attribute it to their innate sense of brand, combined with practical marketing skills.
Lion's Share was able to deliver immediate, improved customer metrics while developing the longer-term brand.
Lion's Share bought into our proposition with an enthusiasm and positivity that has breathed a new energy into the way we go about our business.
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