B2B marketers, if you want to build brand power, a LinkedIn strategy is your protein powder. The LinkedIn platform has morphed way beyond its origins as a talent and networking tool. Today it is a fully integrated sales, marketing, recruitment and publishing platform connecting over 400 million people.
A LinkedIn strategy that leverages all three LinkedIn solutions can see significant benefits for your employment brand, drive greater interest and enquiry and elevate the power of your brand.
Your company page on LinkedIn is the place to tell your brand story and share insight into who you are, what you’re about and what you’re up to. Whether you’re talking to employees, customers, or prospective employees or customers, LinkedIn’s targeting is pretty cool. You can select by geography, industry, job title and skill, right down to which University your targets went to. LinkedIn allows you to reach the people you want to engage with.
A good LinkedIn strategy always starts with helping our clients optimise their company and employees profiles. Once the basics are shipshape, the next step is to plan and deliver a mix of company updates, thought leadership, opinion pieces and direct response. Get that part right and you’ll immediately attract and engage a captive audience of company followers. Once you have the engine humming you can move up the gears and start using LinkedIn paid media tools such as Sponsored Updates, Display and Sponsored Inmail. These tools help you to reach key targets outside your follower network, bringing new followers and, ultimately, customers to your doorstep.
If you’re struggling to find the time to develop a LinkedIn strategy for your business and make the most of LinkedIn solutions, Lion’s Share can help. We will manage your content creation and posts to a weekly editorial calendar, monitor, analyse and report on performance, optimise with paid media, and provide ongoing insight to feed back into the content creation process. As experienced LinkedIn content strategists, we can advise you on the best mix of marketing, sales and talent solutions for your business and help you create a roadmap to success.