Social Media Content
Managing a social media content calendar is hard work. Business as usual gets in the way of your efforts to get content out at the right time to the right audience. You’ve got to keep your blog posts coming, influential fellow bloggers need to be courted, and your social presence on Facebook, Twitter, Instagram and LinkedIn needs constant attention.
We have the expertise to help you create great content and to get the most out of each social media platform. We work hard to ensure your social media content calendar is delivered in a disciplined manner and that your content is fit for the channel it is intended.
If you’ve got the content flowing but are struggling to manage and optimise your social media channels we can help you adopt a centralised platform, such as Hubspot or Hootsuite. These platforms seamlessly integrate with your social accounts, blog and CMS system, allowing you to manage your content calendar from one place. This is the logical next step if you are already publishing regular content to your blog, have multiple social media channels and campaigns in play and want an overview of how people are engaging with your content.
There’s a common misperception that social media channels are free. This myth is perpetuated when video goes viral on unpaid media and racks up hundreds of thousands of views. This rarely happens to branded (or unbranded brand) content. When it does it’s often with dubious benefits to the KPI- driven marketer.
The reality is that reaching your customers organically is not a free ride. You literally have to wait in line, beholden to the social media platforms deciding if your content is deemed relevant enough to be surfaced in your audience’s feed.
To ensure your content is seen by your desired audience, content budgets need to backed by media spend. Lion’s Share will help you ensure that spend is carefully allocated to achieve your goals and just as carefully tracked to assess its value to your business.