Get clear about what you promise. Create a potent brand story that differentiates. Get your content made and seen. Attach meaning and inspire loyalty to your brand.
Sometimes you’ve got to go back to go forward. If you’re not absolutely clear about your promise to the market – and we mean the one big thing, not the five big things – your marketing strategy is like a house built on bad ground.
The true purpose of a good content marketing strategy is not to clock up ‘likes’ and ‘shares’, but to serve your greater business and marketing goals. Developing your inbound marketing, media and lead nurturing strategies are a great place to start.
Digital media is awash with good content, which means yours has to be better than good to be seen. Visual and video content, copywriting and blogs are all content creation services today’s business can’t live without.
Digital Marketing and Media
Consumers are now in control of when and where they consume media. Competition for companies to get their content seen is tougher than ever – and the channels themselves keep changing the rules.
Founder and Managing Director of Pearson Davis (Direct Marketing), Marketing Technologies and Rivet (Digital Marketing), CEO Ammirati Puris Lintas, CEO of Lowe (Auckland), CEO of Lowe (Sydney), CMO for Les Mills International, Founder and Director of Miller Pearson (Marketing Communications), Founder and Principal of Lion's Share (Content Marketing).
Fan of New Zealand contemporary art. Loves movies, music, books, food, travel, skiing or hanging out anywhere there's snow. Spiritual home = Wanaka/Queenstown.
Marketing Manager of Britesmile (UK), Head of Marketing for Mybreast (London), Group Director Marketing Communications for Atlantis Healthcare, Country Development Director for Atlantis Healthcare (New York), Head of Partnerships and Acquisitions for Les Mills International, Head of Marketing at Fronde (IT), Principal of Lion's Share (Content Marketing). Bachelor of Management Studies, Marketing and International Management, Public Relations and Communications – University of Waikato.
Big fan of food, wine and platters with friends. Loves to shop, dine out, travel and walking adventures. Spiritual home = anywhere on a horse.
Promotions Manager at Australian Consolidated Press NZ, Senior Copywriter for Pearson Davis and Ammirati Puris Lintas, Design Editor for Home Magazine, Magazine Features Writer, Web content creator for ImageBrief, Creative Strategist and Director of Miller Pearson (Marketing Communications), Principal of Lion's Share (Content Marketing). Master of Arts in Creative Writing – UTS, Sydney.
Fan of great architecture. Loves summer barbecues with good friends. Spiritual home = the Hauraki Gulf.
Senior Consultant in Recruitment industry, Digital Marketing Manager at Consult Recruitment, Content Marketing Management and Senior Content Creator at Lion's Share. Bachelor of Science in Psychology - University of Auckland.
Fan of character-driven literature. Love good food, red wine and doing things that make me nervous. Spiritual home = the bottom of the ocean (with scuba tank).
Communications Officer of Service Skills Australia, Marketing, Sales and Promotions Executive of Combined Insurance, Digital Campaign Manager of Jericho Digital Communications, Account Executive of Ninemsn, Digital Account Manager of Satellite Digital, Senior Digital Account Manager of BTL Agency, Account Director of Lions Share. Bachelor of Communications - AUT.
Fan of cheese, wine, the European sun and a good crime doco. Loves coffee, any kind of animal and my little family. Spiritual Home = Coopers Beach.
Account Executive at Contagion (on Tasti, Number One Shoes), Account Executive and Manager at FCB NZ (on Foodstuffs, PAKnSAVE and 4Square), Senior Account Manager at DDB (on SKY TV, Sealy Beds, Sanitarium and Colorsteel), Account Director at Ogilvy and Stanley St (on Sealord, Restaurant Brands) and Account Director at Lion's Share. Bachelor of Business (double major in Marketing and Advertising) – AUT NZ.
Huge fan of yummy foods. Loves spending time with family and friends, going shopping, dog cuddles and travel. Spiritual home = Mangawhai.
Corporate Solicitor at Buddle Findlay, Contributor at Ora Organic, Content Creator and Copywriter at Lion's Share. Bachelor of Laws with Honours - University of Auckland.
Fan of dogs. Loves coffee. Spiritual home = Ripe Deli.
Account Executive at Hotstuff Marketing, Account Manager at Firetree Design Company, Account Manager at Gorilla Creative Media, Account Manager at True and Account Manager at Lion's Share.
Fan of the sun, sea and BBQs/braai, and exploring New Zealand with my little family. Spiritual home = Cape Town, South Africa.
Junior designer 20/20 Design, Freelance designer in London at various advertising agencies, design studios and large corporates, Lead designer at Saturday (ex Velocity design), Freelance designer at various agencies (Principals, Insight, Republik, Little Giant, Badger Communications, Orange Group, BTL, Ogilvy, BCF Dentsu), Senior Designer True, and Senior designer at Lion's Share. Bachelor of Graphic Design AUT (Hons), Certificate in Art and Design
Fan of anything sporty and outdoors. Loves rowing. Spiritual home = Skiing on top of a mountain or diving under the water.
Radio presenter at TuksFM, Sculptor and Blacksmith at Rosti metal, Content Producer at OwenKessel Leo Burnett, Content Producer and Graphic Designer at Native VML, Graphic Designer at HPG Advertising, Graphic Designer at World Journeys, Senior Graphic Designer at Redfire design, Senior Graphic Designer at Millennium Corp, Art Director at Lions Share.
Fan of noise rock and high fantasy. Loves cats and early morning rows on calm water. Spiritual home = a sculpture studio, surrounded by tools.
In-house photographer at Skinny Mobile, Office Manager/Production Assistant/Creative Artworker at True Limited, Artworker at Lion's Share. Bachelor of Graphic Design (majoring in Illustration) – AUT
A creative with a penchant for the artistic. Passionate about Photography, Painting, Film & Travel. Slightly obsessed with Anime & anything True Crime.
Assistant Editor Trends Publishing, Promotions Writer Sky Television, Public Relations Officer DB Group, Deputy Editor HOME and Your Home & Garden, freelance writer for lifestyle media, property and real estate clients, Real Estate Editor NZ Herald, Herald on Sunday lifestyle magazine editor, Lifestyle Director Woman’s Day and NZ Woman’s Weekly and Travel Editor at Bauer Media NZ, Editor and Writer at Lion's Share. Bachelor of Arts (Hons) in Art History - University of Canterbury and Certificate of Journalism - AIT.
Fan of red lipstick, Chardonnay, reading biographies and news about the royal family. Loves cats and dogs but not the rain. Spiritual home: Tokyo.
Writer and Research Officer at The Western Australian Ministry for Social Development. Freelance copywriter (on Workflowmax, Zenith Technica, Auckland Convention Bureau and others). Copywriter at Verse Creative, specialising in brand identity and development (Allpress Espresso, National Distillery, Rifters, Alembics, The Village Reserve and others). BA (Hons) Politics and International Studies – Murdoch University, Western Australia. Masters of Creative Writing – University of Auckland
Fan of literature, contemporary art, home-cooked food, dark electronica, children and flowers. Spiritual home = on a yoga mat or submerged in water.
Digital Campaign Manager & National Direct Radio Material Instructions Manager at NZME, Sales coordinator at The Radio Bureau and Digital Campaign and Media Manager at Lion's Share. Bachelor of Communications Studies - major in radio - AUT.
Fan of camping, BBQs & Bravo TV shows. Loves flamingos, lego, margaritas & Jack Reacher books. Spiritual home = anywhere that's waterside.
Marketing Assistant at Gordon Harris, co-founder and Director at AstroJuice, Assistant Director on ‘The Northman’ by Robert Eggers, Digital Marketing Analyst at Lion’s Share. Bachelor of Commerce (double major in Marketing and International Business) – Victoria University of Wellington.
Big film fan (especially sci-fi and thrillers), travel, art, music, and a good beer. Spiritual Home = Sandy Bay, Waiheke.
Therapy dog (SYD), Complaints and Compliance Officer at Lion's Share. Certificate of Distinction (Hons) and Best in Class - Advanced Dog Training.
Fan of: barking, loves: Mum, spiritual home: the Southern Alps.
Mover and shaker (Ponsonby, AKL), Head of Security at Lion's Share. Certificate of Achievement - Puppy Preschool.
Fan of: paper, loves: Mum, spiritual home: Annabelle's wine bar.