Get clear about what you promise. Create a potent brand story that differentiates. Get your content made and seen. Attach meaning and inspire loyalty to your brand.
Sometimes you’ve got to go back to go forward. If you’re not absolutely clear about your promise to the market – and we mean the one big thing, not the five big things – your marketing strategy is like a house built on bad ground.
The true purpose of a good content marketing strategy is not to clock up ‘likes’ and ‘shares’, but to serve your greater business and marketing goals. Developing your inbound marketing, media and lead nurturing strategies are a great place to start.
Digital media is awash with good content, which means yours has to be better than good to be seen. Visual and video content, copywriting and blogs are all content creation services today’s business can’t live without.
Digital Marketing and Media
Consumers are now in control of when and where they consume media. Competition for companies to get their content seen is tougher than ever – and the channels themselves keep changing the rules.
Founder and Managing Director of Pearson Davis (Direct Marketing), Marketing Technologies and Rivet (Digital Marketing), CEO Ammirati Puris Lintas, CEO of Lowe (Auckland), CEO of Lowe (Sydney), CMO for Les Mills International, Founder and Director of Miller Pearson (Marketing Communications), Founder and Principal of Lion's Share (Content Marketing).
Fan of New Zealand contemporary art. Loves movies, music, books, food, travel, skiing or hanging out anywhere there's snow. Spiritual home = Wanaka/Queenstown.
Marketing Manager of Britesmile (UK), Head of Marketing for Mybreast (London), Group Director Marketing Communications for Atlantis Healthcare, Country Development Director for Atlantis Healthcare (New York), Head of Partnerships and Acquisitions for Les Mills International, Head of Marketing at Fronde (IT), Principal of Lion's Share (Content Marketing). Bachelor of Management Studies, Marketing and International Management, Public Relations and Communications – University of Waikato.
Big fan of food, wine and platters with friends. Loves to shop, dine out, travel and walking adventures. Spiritual home = anywhere on a horse.
Promotions Manager at Australian Consolidated Press NZ, Senior Copywriter for Pearson Davis and Ammirati Puris Lintas, Design Editor for Home Magazine, Magazine Features Writer, Web content creator for ImageBrief, Creative Strategist and Director of Miller Pearson (Marketing Communications), Principal of Lion's Share (Content Marketing). Master of Arts in Creative Writing – UTS, Sydney.
Fan of great architecture. Loves summer barbecues with good friends. Spiritual home = the Hauraki Gulf.
Senior Consultant in Recruitment industry, Digital Marketing Manager at Consult Recruitment, Content Marketing Management and Copywriter at Lion's Share. Bachelor of Science in Psychology - University of Auckland.
Fan of character-driven literature. Love good food, red wine and doing things that make me nervous. Spiritual home = the bottom of the ocean (with scuba tank).
Communications Officer of Service Skills Australia, Marketing, Sales and Promotions Executive of Combined Insurance, Digital Campaign Manager of Jericho Digital Communications, Account Executive of Ninemsn, Digital Account Manager of Satellite Digital, Senior Digital Account Manager of BTL Agency, Account Director of Lions Share. Bachelor of Communications - AUT.
Fan of cheese, wine, the European sun and a good crime doco. Loves coffee, any kind of animal and my little family. Spiritual Home = Coopers Beach.
Radio presenter at TuksFM, Sculptor and Blacksmith at Rosti metal, Content Producer at OwenKessel Leo Burnett, Content Producer and Graphic Designer at Native VML, Graphic Designer at HPG Advertising, Graphic Designer at World Journeys, Senior Graphic Designer at Redfire design, Senior Graphic Designer at Millennium Corp, Art Director at Lions Share.
Fan of noise rock and high fantasy. Loves cats and early morning rows on calm water. Spiritual home = a sculpture studio, surrounded by tools.
Freelance Designer at Self - Employed, Contract Designer at NZME, Digital Designer / Animator at Track NZ, Digital Designer at Federation, Senior Designer at Lions Share. Diploma in Computer Graphic Design at Yoobee School of Design, Bachelor of Engineering at Mumbai University
Fan of weight lifting, bollywood dancing and Beyonce. Love cooking and snacking often. Spiritual home = Mumbai.
Corporate Solicitor at Buddle Findlay, Contributor at Ora Organic, Content Creator and Copywriter at Lion's Share. Bachelor of Laws with Honours - University of Auckland.
Fan of dogs. Loves coffee. Spiritual home = Ripe Deli.
Copywriter at 95bFM, Sub Editor at Destinations magazine (and more), Account Manager at Ponsonby News, Copywriter at Bauer Media NZ, indie events and social activation, Copywriter at Auckland Council, freelance content creator at Writing Magick, Associate Editor at Narrative Muse, Writer and Editor at Lion’s Share.
Fan of music and magick. Spiritual home: Rome
Creative Intern at Clemenger BBDO, Copywriter and Creative at .99, Copywriter at Goodfolk, Copywriter and Creative Producer at Vend POS and Copywriter / Creative at Lion’s Share. Diploma in Creative Advertising at Media Design School, Diploma for Graduates (Endorsed in Marketing Management) at the University of Otago, Bachelor of Commerce (Majoring in Marketing Management) at the University of Otago.
Fan of crosswords, Stephen Colbert and political autobiographies. Loves the National Treasure movie franchise. Spiritual home = Otago Peninsula.
Digital Campaign Manager & National Direct Radio Material Instructions Manager at NZME, Sales coordinator at The Radio Bureau and Digital Campaign Manager at Lion's Share. Bachelor of Communications Studies - major in radio - AUT.
Fan of camping, BBQs & Bravo TV shows. Loves flamingos, lego, margaritas & Jack Reacher books. Spiritual home = anywhere that's waterside.
Product marketing intern at Genesis Energy, Fonterra Ventures, Z Energy, Sales adviser at Hennes & Mauritz (H&M), Student Lead at Velocity (UoA). Currently studying a Bachelor Conjoint Degree: Commerce and Arts; Majoring in Marketing, Commercial Law, Psychology and Communications - University of Auckland.
Fan of entrepreneurship and knowing the next big thing! Loves bowling, Instagraming-food, creating TikToks and diversity. Spiritual home = Anywhere with a good bunch of people.
Therapy dog (Syd), Complaints and compliance officer at Lion's Share. Certificate of distinction (hons) and best in class - advanced dog training.
Fan of: barking, loves: Mum, spiritual home: the Southern Alps.
Mover and shaker (Ponsonby - AK), Head of security at Lion's Share. Certificate of achievement - puppy preschool.
Fan of: paper, loves: Mum, spiritual home: Annabelle's wine bar.