About

About

Lion's Share was born out of the desire to help our clients move away from an ad hoc approach to making and placing content.

OUR STORY

Lion’s Share started because three of us got talking about how tricky it is for our clients to get their content marketing done when they were pedalling hard just to keep up with business as usual. Brands now need to deliver a stream of quality content, but content creation and management is labour intensive. ‘Squeezing it in’ means farming out different parts of the process and, whoops, there goes cohesion. The content drifts away from the business goals it was meant to serve. Or, good content gets made, but doesn’t get seen by its intended audience because there’s not enough time/budget/expertise to execute a channel strategy. Yep, it’s a resource issue. When you’re at capacity doing what you’ve always done how do you find the time for a new discipline? (Not a rhetorical question).

Get in touch with Lion’s Share, an end-to-end Content Marketing service, and share the load.

Lion’s Share are a founding member of Content NZ – the New Zealand Content Marketing Association.

FIND OUT MORE ABOUT US

OUR PEOPLE

We Lion’s Share principals have all done a few laps of the track. Along the way we’ve made friends with a bunch of clever people such as media planners, designers, writers, directors and social media analysts. We’ll draw from our skills bank to help deliver and measure your content marketing results.

Stephen Pearson
Stephen Pearson
Director

Founder and Managing Director of Pearson Davis (Direct Marketing), Marketing Technologies and Rivet (Digital Marketing), CEO Ammirati Puris Lintas, CEO of Lowe (Auckland), CEO of Lowe (Sydney), CMO for Les Mills International, Founder and Director of Miller Pearson (Marketing Communications), Founder and Principal of Lion's Share (Content Marketing).

Fan of New Zealand contemporary art. Loves movies, music, books, food, travel, skiing or hanging out anywhere there's snow. Spiritual home = Wanaka/Queenstown.

Anna Calvert
Anna Calvert
Director

Marketing Manager of Britesmile (UK), Head of Marketing for Mybreast (London), Group Director Marketing Communications for Atlantis Healthcare, Country Development Director for Atlantis Healthcare (New York), Head of Partnerships and Acquisitions for Les Mills International, Head of Marketing at Fronde (IT), Principal of Lion's Share (Content Marketing). Bachelor of Management Studies, Marketing and International Management, Public Relations and Communications – University of Waikato.

Big fan of food, wine and platters with friends. Loves to shop, dine out, travel and walking adventures. Spiritual home = anywhere on a horse.

Karen Pearson
Karen Pearson
Director / Creative Director

Promotions Manager at Australian Consolidated Press NZ, Senior Copywriter for Pearson Davis and Ammirati Puris Lintas, Design Editor for Home Magazine, Magazine Features Writer, Web content creator for ImageBrief, Creative Strategist and Director of Miller Pearson (Marketing Communications), Principal of Lion's Share (Content Marketing). Master of Arts in Creative Writing – UTS, Sydney.

Fan of great architecture. Loves summer barbecues with good friends. Spiritual home = the Hauraki Gulf.

Ellen Williams
Ellen Williams
Senior Content Strategist

Senior Consultant in Recruitment industry, Digital Marketing Manager at Consult Recruitment, Content Marketing Management and Senior Content Creator at Lion's Share. Bachelor of Science in Psychology - University of Auckland.

Fan of character-driven literature. Love good food, red wine and doing things that make me nervous. Spiritual home = the bottom of the ocean (with scuba tank).

Jordyn Hart
Jordyn Hart
Account Director

Communications Officer of Service Skills Australia, Marketing, Sales and Promotions Executive of Combined Insurance, Digital Campaign Manager of Jericho Digital Communications, Account Executive of Ninemsn, Digital Account Manager of Satellite Digital, Senior Digital Account Manager of BTL Agency, Account Director of Lions Share. Bachelor of Communications - AUT.

Fan of cheese, wine, the European sun and a good crime doco. Loves coffee, any kind of animal and my little family. Spiritual Home = Coopers Beach.

RACHEL PARKER
RACHEL PARKER
Account Director

Account Executive at Contagion (on Tasti, Number One Shoes), Account Executive and Manager at FCB NZ (on Foodstuffs, PAKnSAVE and 4Square), Senior Account Manager at DDB (on SKY TV, Sealy Beds, Sanitarium and Colorsteel), Account Director at Ogilvy and Stanley St (on Sealord, Restaurant Brands) and Account Director at Lion's Share. Bachelor of Business (double major in Marketing and Advertising) – AUT NZ.

Huge fan of yummy foods. Loves spending time with family and friends, going shopping, dog cuddles and travel. Spiritual home = Mangawhai.

Emily Sayes
Emily Sayes
Senior Account Manager

Corporate Solicitor at Buddle Findlay, Contributor at Ora Organic, Content Creator and Copywriter at Lion's Share. Bachelor of Laws with Honours - University of Auckland.

Fan of dogs. Loves coffee. Spiritual home = Ripe Deli.

CHANTEL CHELIN
CHANTEL CHELIN
Account Manager

Account Executive at Hotstuff Marketing, Account Manager at Firetree Design Company, Account Manager at Gorilla Creative Media, Account Manager at True and Account Manager at Lion's Share.

Fan of the sun, sea and BBQs/braai, and exploring New Zealand with my little family. Spiritual home = Cape Town, South Africa.

Martin Benfell
Martin Benfell
Design Director

Junior designer 20/20 Design, Freelance designer in London at various advertising agencies, design studios and large corporates, Lead designer at Saturday (ex Velocity design), Freelance designer at various agencies (Principals, Insight, Republik, Little Giant, Badger Communications, Orange Group, BTL, Ogilvy, BCF Dentsu), Senior Designer True, and Senior designer at Lion's Share. Bachelor of Graphic Design AUT (Hons), Certificate in Art and Design

Fan of anything sporty and outdoors. Loves rowing. Spiritual home = Skiing on top of a mountain or diving under the water.

Darryn van der Sandt
Darryn van der Sandt
Senior Designer

Radio presenter at TuksFM, Sculptor and Blacksmith at Rosti metal, Content Producer at OwenKessel Leo Burnett, Content Producer and Graphic Designer at Native VML, Graphic Designer at HPG Advertising, Graphic Designer at World Journeys, Senior Graphic Designer at Redfire design, Senior Graphic Designer at Millennium Corp, Art Director at Lions Share.

Fan of noise rock and high fantasy. Loves cats and early morning rows on calm water. Spiritual home = a sculpture studio, surrounded by tools.

IVA TRIFONOV
IVA TRIFONOV
Artworker

In-house photographer at Skinny Mobile, Office Manager/Production Assistant/Creative Artworker at True Limited, Artworker at Lion's Share. Bachelor of Graphic Design (majoring in Illustration) – AUT

A creative with a penchant for the artistic. Passionate about Photography, Painting, Film & Travel. Slightly obsessed with Anime & anything True Crime.

MEAGAN FRANCE
MEAGAN FRANCE
Senior Writer and Content Producer

Writer and Research Officer at The Western Australian Ministry for Social Development. Freelance copywriter (on Workflowmax, Zenith Technica, Auckland Convention Bureau and others). Copywriter at Verse Creative, specialising in brand identity and development (Allpress Espresso, National Distillery, Rifters, Alembics, The Village Reserve and others). BA (Hons) Politics and International Studies – Murdoch University, Western Australia. Masters of Creative Writing – University of Auckland

Fan of literature, contemporary art, home-cooked food, dark electronica, children and flowers. Spiritual home = on a yoga mat or submerged in water. 

Sophie-Jo Porten
Sophie-Jo Porten
Digital and Media Manager

Digital Campaign Manager & National Direct Radio Material Instructions Manager at NZME, Sales coordinator at The Radio Bureau and Digital Campaign and Media Manager at Lion's Share. Bachelor of Communications Studies - major in radio - AUT.

Fan of camping, BBQs & Bravo TV shows. Loves flamingos, lego, margaritas & Jack Reacher books. Spiritual home =  anywhere that's waterside.

James Harris
James Harris
Digital Marketing Analyst

Marketing Assistant at Gordon Harris, co-founder and Director at AstroJuice, Assistant Director on ‘The Northman’ by Robert Eggers, Digital Marketing Analyst at Lion’s Share. Bachelor of Commerce (double major in Marketing and International Business) – Victoria University of Wellington.

Big film fan (especially sci-fi and thrillers), travel, art, music, and a good beer. Spiritual Home = Sandy Bay, Waiheke.

Arki
Arki
Complaints and Compliance Officer

Therapy dog (SYD), Complaints and Compliance Officer at Lion's Share. Certificate of Distinction (Hons) and Best in Class - Advanced Dog Training.

Fan of: barking, loves: Mum, spiritual home: the Southern Alps.

King Charles
King Charles
Head of Security

Mover and shaker (Ponsonby, AKL), Head of Security at Lion's Share. Certificate of Achievement - Puppy Preschool.

Fan of: paper, loves: Mum, spiritual home: Annabelle's wine bar.

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