About

About

Lion's Share was born out of the desire to help our clients move away from an ad hoc approach to making and placing content.

OUR STORY

Lion’s Share started because three of us got talking about how tricky it is for our clients to get their content marketing done when they were pedalling hard just to keep up with business as usual. Brands now need to deliver a stream of quality content, but content creation and management is labour intensive. ‘Squeezing it in’ means farming out different parts of the process and, whoops, there goes cohesion. The content drifts away from the business goals it was meant to serve. Or, good content gets made, but doesn’t get seen by its intended audience because there’s not enough time/budget/expertise to execute a channel strategy. Yep, it’s a resource issue. When you’re at capacity doing what you’ve always done how do you find the time for a new discipline? (Not a rhetorical question).

Get in touch with Lion’s Share, an end-to-end Content Marketing service, and share the load.

Lion’s Share are a founding member of Content NZ – the New Zealand Content Marketing Association.

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OUR PEOPLE

We Lion’s Share principals have all done a few laps of the track. Along the way we’ve made friends with a bunch of clever people such as media planners, designers, writers, directors and social media analysts. We’ll draw from our skills bank to help deliver and measure your content marketing results.

Stephen Pearson
Stephen Pearson
Advertising and Digital Agency CEO

Founder and Managing Director of Pearson Davis (Direct Marketing), Marketing Technologies and Rivet (Digital Marketing), CEO Ammirati Puris Lintas, CEO of Lowe (Auckland), CEO of Lowe (Sydney), CMO for Les Mills International, Founder and Director of Miller Pearson (Marketing Communications), Founder and Principal of Lion's Share (Content Marketing).

Fan of New Zealand contemporary art. Loves movies, music, books, food, travel, skiing or hanging out anywhere there's snow. Spiritual home = Wanaka/Queenstown.

Anna Calvert
Anna Calvert
International Marketer

Marketing Manager of Britesmile (UK), Head of Marketing for Mybreast (London), Group Director Marketing Communications for Atlantis Healthcare, Country Development Director for Atlantis Healthcare (New York), Head of Partnerships and Acquisitions for Les Mills International, Head of Marketing at Fronde (IT), Principal of Lion's Share (Content Marketing). Bachelor of Management Studies, Marketing and International Management, Public Relations and Communications – University of Waikato.

Fan of charcuterie and platter style eating. Loves to play polo in Argentina. Spiritual home = anywhere on a horse.

Karen Pearson
Karen Pearson
Senior Creative and Marketer

Promotions Manager at Australian Consolidated Press NZ, Senior Copywriter for Pearson Davis and Ammirati Puris Lintas, Design Editor for Home Magazine, Magazine Features Writer, Web content creator for ImageBrief, Creative Strategist and Director of Miller Pearson (Marketing Communications), Principal of Lion's Share (Content Marketing). Master of Arts in Creative Writing – UTS, Sydney.

Fan of great architecture. Loves summer barbecues with good friends. Spiritual home = the Hauraki Gulf.

Ellen Williams
Ellen Williams
Content Marketing Management

Senior Consultant in Recruitment industry, Digital Marketing Manager at Consult Recruitment, Social Media Manager for Forgotten World Adventures, Content Marketing Management and Copywriter at Lion's Share. Bachelor of Science in Psychology - University of Auckland.

Fan of character-driven literature. Love good food, red wine and doing things that make me nervous. Spiritual home = the bottom of the ocean (with scuba tank).

Jesse Knight
Jesse Knight
Digital Account Manager

Social Media Manager at Laserfoil Design and Print, Marketing Assistant at Fronde, Online Marketing Specialist at City Impact Church, Digital Marketing Specialist at Lion's Share Digital Account Manager at Lion's Share. Bachelor of Commerce double majoring in Marketing and Management - University of Auckland.

Fan of 80's skateboarding. Loves photography, live music and the great outdoors. Spiritual home = anywhere behind a camera.

Emily Sayes
Emily Sayes
Writer

Corporate Solicitor at Buddle Findlay, Contributor at Ora Organic, Writer at Lion's Share. Bachelor of Laws with Honours - University of Auckland

Fan of kundalini yoga. Loves cafe hopping, coffee and every dog to ever walk the planet. Spiritual home = the city (where the cafes are).

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