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Kāinga Ora Urban Design and Development

DIDSBURY ART TRAIL

PROMOTING PRIDE AND ENGAGEMENT IN COMMUNITY SPACES

Located at Hobsonville Point in Auckland, and part of Kāinga Ora’s innovative new neighbourhood portfolio, the Didsbury Art Trail is a world-class community amenity featuring larger-than-life public artworks from some of New Zealand’s top artists.

Approximately 5km long, the trail winds its way along coastlines, through parks and beautiful streetscapes, taking in unique heritage sites and urban design features along the way. Part of the Masterplan at Hobsonville Point, The Didsbury Art Trail was designed to engender pride amongst locals and encourage visitors to experience and enjoy all that the area has to offer.

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MAKING IT COUNT

Campaign impressions and engagement exceeded expectations with great response rates across all channels. Kāinga Ora estimates 2,500 people walked the Didsbury Art Trail over the launch weekend. The landing page, artist videos, information about the artworks, a trail map, coupled with the continued availability of the audio tour podcast, successfully set The Didsbury Art Trail up to be enjoyed by Hobsonville Point locals and visitors for many years to come.