Warren and Mahoney



Warren and Mahoney is a multi-disciplinary architecture and design practice. The company has a 65-year history and a 300-strong team across six studios. The practice gained prominence for the work of its founding partners Sir Miles Warren and Maurice Mahoney in the 1960s and has long been at the forefront of design in New Zealand. In recent years, Warren and Mahoney expanded its reach with studios in Sydney and Melbourne.

Notable projects by Warren and Mahoney include the New Zealand International Convention Centre and Commercial Bay, both in Auckland. The firm also pioneered the blueprint for Christchurch central’s post-earthquake rebuild, the Justice Precinct, the New Zealand Supreme Court and the redevelopment of the Bowen Campus in Wellington.

We were engaged by Warren and Mahoney to help communicate the breadth of the practice’s capabilities and develop a clear point of difference for the brand, particularly in the Australian market where it was a relatively new player.


We started by initiating and leading a series of internal workshops with Warren and Mahoney’s senior leadership team, to help establish a new and authentic ‘enduring idea’ that really spoke to the firm’s purpose. Establishing an authentic enduring idea was important to redefine what the practice stood for, attach meaning to the brand in the minds of its audience and underpin a single-minded promise to the market. From a shortlist of options, ‘Identity Matters’ was selected as Warren and Mahoney’s enduring idea.