In 2019, Kāinga Ora (formerly Housing New Zealand) was engaged in an ambitious state housing delivery programme to help address the serious housing challenges faced by Aotearoa. At the time, around one in eight homes nationwide were state housing homes. With that number set to grow, there was significant engagement work to be done with local communities, to provide positive context for the work Kāinga Ora was doing in their neighbourhoods.
CHANGING PERCEPTIONS OF STATE HOUSING
MAKING IT COUNT
Across all channels, the six Launch Pad videos generated engagement rates between 3-6 times the industry average. Tracy’s video achieved viral momentum, and her story went on to feature in a number of media outlets. During the campaign period, positive audience sentiment on Facebook increased by over 50%.
The findings of the 2019 Colmar Brunton Public Sector Reputation Index and the State Services Commission ‘Kiwis Count’ saw Kāinga Ora ranked as the most improved agency in how the public perceives their performance across a range of measures. This is a testament to the great work their people do every day, and their newly-enhanced ability to share positive frontline stories with New Zealanders.