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Kilroy Group

Lockerbie Village

CREATING NEW ZEALAND’S NEWEST RETIREMENT VILLAGE BRAND

Lockerbie Village is New Zealand’s newest, independent retirement village in the beautiful Waikato. The contemporary, masterplanned village promises to be a ‘fresh take’ on high-quality, countryside retirement living. Stylish modern villas and duplexes, finished to the highest standard, are set within extensively landscaped grounds, packed with lifestyle amenities.

Built and sold in stages, Lockerbie Village allows retirees to plan in advance and purchase a villa or duplex off the plans. Lockerbie Village’s excellent location, in the North Island’s ‘golden triangle’ makes it an attractive option for those wishing to stay close to friends and family, while exploring all that the region has to offer. 

We were engaged by the Kilroy Group, to work on brand architecture, brand identity and website design for Lockerbie Village. This initial output evolved into billboard design, radio and press ads, sales brochures, a full-length brand video, social media cutdowns and a TVC for regional television. 

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MAKING IT COUNT

Lockerbie Village has been received with huge success. Stage 1 sold out within weeks of being released to market and Stage 2, is well on its way. Website traffic and enquiry has skyrocketed. The first Lockerbie Village TVC is due to be aired on regional Television, in March 2022, and is expected to generate more interest, sales and brand awareness.