Share My Super’s founder, Liz Greive, created the charity on the eve of receiving her first government super cheque. She was living comfortably enough to not need the money and wanted to see it used to turn things around for NZ children who were growing up in hardship. The brilliance of Share My Super is that it gives donors complete control over their giving while channelling 100 percent of the money donated to established and effective charities with proven results.
Lion’s Share has helped Share My Super to create new brand architecture and refine their messaging. We are now testing a lead generation campaign targeting over 65s with the aim of securing new donors. Liz is an inspiring person and the campaign leverages her passion for giving our kids – and ultimately our country – better chances to succeed. We’ll update the results here as we go.
Hear Liz speak from the heart below.